For independent hotels across the United States

The menu guests can't read is a menu they don't order from.

International guests don't call down to ask what a dish is — they just skip it, or skip ordering at all. Asky's in-room QR menu shows a photo of every dish and its name in the guest's own language, so they know what they're getting before they order. They pick it, pay, and it lands on the room bill — no call, no guessing, no waiting on hold.

Scroll to see Asky across hospitality

A waiter taking an order on an Asky tablet in a full dining room
Asky for hotels
A couple reading menus at a restaurant table
A manager reviewing pickup and delivery orders in Asky
A restaurant table set with plated dishes and wine
A chef plating at the pass, reading orders on the Asky kitchen display
A waiter crossing a busy restaurant dining room

The 7 problems we solve for hotels.

If any of these sound familiar, you're our customer.

01

OTA Commissions Hit Independents Harder

Booking.com and Expedia charge 15-30%+ per booking, and without chain-scale volume, independent hotels can't negotiate the lower rates the big brands get. A direct booking page keeps that margin in-house.

02

Rate Parity Clauses Keep You From Ever Beating the OTA Price

Unlike Europe, where regulators forced rate-parity clauses out, American independents remain contractually barred from ever pricing lower on their own site than on Booking.com. A direct channel with its own incentives — perks, not price cuts — gets around the clause instead of fighting it.

03

Housekeeping Shortage Has No Easy Fix

Roughly two-thirds of hotels report being short-staffed, and the capped H-2B visa program can't scale the way other tourism economies do. Simple scheduling and a system anyone can learn fast helps you run lean without falling behind on turnovers.

04

Room Service Isn't Being Fixed, It's Disappearing

Under staffing pressure, most hotels have cut or eliminated room service and just point guests to delivery apps instead. QR ordering brings a real in-house option back without needing the old staffing model.

05

A Menu in English Isn't a Menu Every Guest Can Read

International guests skip a dish they can't translate rather than call down to ask what it is. A photo and the guest's own language on every item turns "I don't know what that is" into an order.

06

Google Now Matters More Than TripAdvisor

Google generates roughly 3x the review volume TripAdvisor does for American hotel shoppers. Prompting for Google reviews at the right moment matters more than it used to.

07

OTA Dependence Keeps Climbing

OTA share of North American bookings keeps rising year over year, and those bookings cancel at roughly twice the rate direct bookings do. A CRM that wins guests back directly reduces how much of your calendar an OTA controls.

The Root Problem

Different problems. Same root cause.

Every one of them comes from running separate systems that forget the guest the moment an order ends. Asky is one system — and it remembers.

How Asky fixes it.

Every tool your venue needs — all in one platform, working as one.

Operate

Simplified operations.

Smart Digital Menu

One menu powering table, takeaway and delivery orders. Time-based, with photos, modifiers and dietary tags.

Self-Service Ordering

Customers tap, order and pay on their own — at the table, the counter or a kiosk.

QR Code Ordering

Customers scan, order and pay on their phone — at the table, in the queue, or in the room.

POS

Fast, casual-friendly POS that handles the floor. Modifiers, splits, transfers.

User Roles & Dashboards

Owner, manager, cashier, kitchen — each role gets its own view, permissions and reports.

Booking System

Tables, rooms, events and experiences in one book — with floor plans, deposits, reminders, capacity limits and no-show tracking.

Live Floor & Table Status

See every table in real time — open, seated, ordering or ready to pay — straight from the floor plan.

Payments

Card, contactless, mobile wallet — all settled in one dashboard.

KDS (Kitchen Display)

Kitchen display synced with the floor. Orders sequenced, delays surfaced, comms reduced.

Preparation Time

The kitchen sets how long each dish takes and the guest sees it before they order — so a slow-cooked plate reads as worth the wait, not as a late one.

Driver App

Drivers see their queue, route, customer notes and proof of delivery from one app.

Delivery Management Panel

A single view of every active delivery, driver and ETA — for ops control in real time.

Dynamic Delivery Map

Live map of pending orders. Smart batching cuts delivery time and fuel cost.

Split Bill

Split by item, by guest or evenly. Closes the table fast at peak.

Repeat Order

Returning customers tap once to reorder their favourites. Drives loyalty without effort.

Reports & Insights

End-of-day, sales by item, COGS, staff hours, variance — finalised the moment you close. No spreadsheets.

Shift Tracking

Staff start, pause and close their own shifts. See sales, cash in drawer and hours per team member — in real time.

Stock & Inventory Soon

Track ingredients, COGS and variance per menu item. Auto re-order alerts.

Staff Roster Soon

Schedule shifts, track hours, manage swaps and approvals — alongside the POS your team already uses.

Automate

Service on autopilot.

WhatsApp, Instagram & Messenger AI

One AI brain across WhatsApp, Instagram and Messenger — automated replies, same tone everywhere, and a message to the customer the moment their order status changes, including a delay.

Instagram Comment Auto-Reply

AI replies to every Instagram comment instantly — keeps engagement high and frees your team from the feed.

Instagram Welcome DM

New followers get an automatic DM the moment they follow — introduce your brand, share your menu or drop an offer.

Generative AI with Memory

Remembers each guest across conversations. No "what's your name?" twice.

Smart Replies

Suggested responses for staff to send in one tap. Keeps the human voice; saves the time.

Automated FAQ

The 12 most-asked questions answered instantly, in the customer's language. 24/7.

AI Reservations Soon

AI books, confirms, modifies and cancels reservations across channels. Floor plan respected.

AI Order Taking Soon

AI takes orders from chat with menu modifiers, allergens and upsells handled correctly.

Grow

Drive revenue.

CRM

Every order builds a guest profile. Frequency, ticket size, dietary notes — yours, not a marketplace's.

Loyalty Program

Digital stamp cards, tiered rewards, birthday treats — usage rates 4× higher than paper.

Coupons

Single-use, multi-use, time-bound. Redeemable at the till and on QR ordering.

Referral Points

Customers refer friends, both get rewarded. Tracked end-to-end in the CRM.

Gift Cards

Sell digital and physical gift cards. Recipients spend at your venue — you keep the cash float and pick up a new customer.

Reviews & Reputation

  • Avoid Google negative reviews
  • Increase 5-star Google reviews
  • Recover unhappy customers
  • Find issues quicker

Birthday & Win-back Automation Soon

Set once, run forever. Birthday treats and lapsed-customer offers fire automatically.

WhatsApp / SMS / Messenger / Email Campaigns Soon

Reach customers where they are. Same campaign, four channels, one dashboard.

Website Builder

A branded site with QR ordering, gift cards and bookings out of the box. Drag-and-drop, no code.

Ad Tracking

Link every order back to the ad that brought the customer in. ROAS at the venue level.

Meta Audience Targeting

Send your CRM segments to Meta Ads. Retargeting, lookalikes, win-back audiences — automated.

Lead Capture

Conversations that turn into customers — name, email, phone captured naturally in chat.

Customer Segmentation

AI groups your audience by behaviour: VIPs, lapsed, first-timers, big spenders.

Your devices, or ours. Either way, one system.

Run Asky on the screens you already have — or tell us what you need and we'll sort the hardware. No proprietary kit, no lock-in.

  • Asky running on a large monitor — Point of sale
    Large monitor
  • Asky running on a tablet — Counter ordering
    Tablet
  • Asky running on a cellular — Customer menu
    Cellular
Free venue audits

Get a free audit of your venue

Pick one or more — all free, no card needed.

Search for your venue and we'll show you how much you could save and increase your revenue.

Numbers other operators see.

+37%

Increase in F&B revenue with QR room service

<1hr

For new staff to learn the system

−24%

OTA booking cancellations with direct CRM win-back

Indicative numbers from current Asky operators in this category. Your results will differ — enquire and we'll model it for your venue.

Trusted by independent hotels across the United States.

Common questions from hotels.

Does the in-room menu work for guests who don't speak English? +

Yes. Every item shows a photo and its name in the guest's own language, so they know what they're ordering before they tap it — no need to call down and ask what something is.

Does Asky integrate with my PMS? +

Yes — integrations with major property management systems. Talk to the team to confirm compatibility with yours.

Can this replace room service staff I've already cut? +

It replaces the phone-and-paper process, not the kitchen — guests order by QR, the order goes straight to whoever's covering F&B, with far less staff time needed to take and relay it.

Does it work for boutique properties and small independents, not just big hotels? +

Yes — from small independents to larger properties. The system scales with the size of your operation.

Pricing

Start without risk.

No contract

Cancel anytime. No lock-in.

Offer

Free setup

Usually $299. Free until .

See full pricing →

Second opinion

Not sure? Ask an AI about Asky.

Opens your assistant with the question already written — it reads this page and tells you how Asky fits a hotel like yours.

ChatGPT Claude Perplexity Google AI

The answer comes from the assistant, not from us.

Run a hotel? Let's talk.

Pricing, setup and next steps — we'll come back within one business day.

Get in Touch